Office as a crucial element in the entry of an international telecommunications giant into Poland

Poland is one of 12 markets in which we provide telecommunications connectivity by eliminating inequalities in access to digital services. In 2021 our priority was to swiftly merge the teams of Cellnex, Play and Polkomtel - each with its unique corporate culture. Our new Warsaw office was, above all, to support the consolidation of our company to deliver the highest quality services to our clients. We instructed experts from Cushman & Wakefield to manage the transaction process and the comprehensive design of our space so that we could, in turn, focus on developing our services and strengthening our culture and client relationships,” 

says Małgorzata Rozwałka-Tłok, People Director and Board Member of Cellnex Poland.

Cellnex employees are world-class experts in their respective fields and have very diverse workplace needs. That’s why we began with in-depth interviews with managers and workshops in order to identify their workstyles, space and technical requirements, and to feel the scale of the cultural change expected to occur in the merged teams of previously separate companies. We had to identify and mitigate risks to create a consistent office plan meeting the company’s needs,” 

says Mariola Bitner, Head of Workplace Strategy Poland, Cushman & Wakefield.

It turned out that the design brief requirements set out in Cellnex Poland’s office strategy would be best met by a modern, campus-like and well-connected office project built to a high technical standard and meeting specific sustainability guidelines. We found an ideal location in Lixa C in Warsaw,” 

says Aleksandra Duda, Senior Negotiator, Cushman & Wakefield.

As we supported our client throughout the process of building the new office, our cooperation went smoothly and we were able to recommend solutions that were both feasible and tailored to the tenant’s individual requirements. The rapidly evolving office market is creating a range of opportunities, as well as risks that must be properly managed. Through our comprehensive services, we managed to meet all the requirements regarding costs and the quality of space,” 

adds Joanna Blumert, Head of Occupier Services Warsaw, Cushman & Wakefield.

The whole project - from the conceptual work to the opening of the office - took about a year to complete in a relatively tough market environment due to soaring prices. As our client opted for a comprehensive service comprising a workplace strategy, a technical analysis and all-inclusive Design & Build works, we were able to act swiftly while looking for savings and to successfully complete value engineering. Thanks to the scale of our cooperation and longstanding relationships with suppliers, we were able to keep product prices unchanged despite long delivery dates. As a result, project costs rose by only 7% while market prices surged by as much as 25% during the project delivery period,” 

says Bogumiła Kompowska, Head of Design & Build Poland, Project & Development Services, Cushman & Wakefield.