Think global, act local – Cushman & Wakefield implements AI+ digital transformation strategy

05 września 2024

In 2024, global real estate services firm Cushman & Wakefield announced the firm is working closely with Microsoft to deploy an advanced suite of artificial intelligence (AI) solutions. It is part of the firm’s new AI+ digital transformation strategy to advance CRE, enabling AI at scale while furthering operations, client delivery and data stewardship. Results to date powered by AI since 2018 range from an 80% material reduction in operational cycle time to a reduction of client supply chain costs via the firm’s proprietary optimization capabilities. The team of Cushman & Wakefield Poland is developing other ways of leveraging new tools in practice to address the actual needs identified among clients from diverse market segments.

As part of AI+ - the firm’s new, digital transformation strategy, powered by AI and underpinned by proprietary data and partnerships - Cushman & Wakefield is digitally advancing operations, client delivery and data stewardship to create a new industry standard for CRE while enhancing the firm’s own productivity.

We focus on key business support and development areas: process automation, data science and leveraging business intelligence mechanisms in working with our aggregated data resources. Automation applies, for instance, to transaction documentation, risk analysis or property location assessment. Meanwhile, BI tools allow for the automation of reporting to clients to relieve them from file archiving and for preparing multi-faceted market and property portfolio analyses. Our primary goal is to continuously implement innovations facilitating work and enhancing the productivity of each of our experts,”

says Mateusz Brzeziński, Head of Automation EMEA, Business Intelligence Lead CEE & Nordics, Cushman & Wakefield.

Azure OpenAI Service

The AI+ strategy provides for the deployment of Azure OpenAI - a cloud-based generative AI solution that offers customers a range of capabilities, including access to cutting-edge AI models. It enables Cushman & Wakefield to create custom copilots, or AI assistants, that can enhance customer experience, improve operational efficiency, and increase competitive advantages.

The platform enables developers to build, deploy, and manage AI solutions for various scenarios and domains. Some of the features of Azure OpenAI Service include machine learning, cognitive services, bot framework, natural language processing, speech recognition and more.

In practice, this provides, among other things, for greater capabilities of analyzing huge sets of market data, and helps identify trends, forecast price changes and demand for specific property types. This, in turn, will enable Cushman & Wakefield market research experts to generate and produce more reports for our clients,”

explains Mateusz Brzeziński.

Microsoft Technology Centers (MTC)

Microsoft Technology Centers (MTC) accessible to Cushman & Wakefield are high-tech facilities that provide immersive experiences and deep technological engagements for business clients in 50+ locations around the world. MTC architects collaborate with academic, industry, and government partners to advance the state of the art in AI and create positive impact for society.

MTCs provide Cushman & Wakefield with access to cutting-edge research, tools, and top specialists from Microsoft and its partners to develop powerful and adaptable applications that use AI features.

Copilot for Microsoft 365

Copilot for Microsoft 365 brings the power of next-generation AI, grounded in the user and company’s data to tools like Teams, Outlook and Word. It works alongside users to provide suggestions, summaries, analyze and explore content and data across documents, presentations, spreadsheets, notes, chats, emails, meetings, and more.

Ensuring the safety and security of interactions with generative AI is a crucial value driver for Cushman & Wakefield. Copilot for Microsoft 365 offers a high level of security for how the firm leverages GPT models, providing confidence that data is not exposed for training and does not leave the company’s ecosystem, thus safeguarding confidential information.

The next generation of AI gives a unique opportunity to accelerate innovation at Cushman & Wakefield and across commercial real estate.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2023, the firm reported revenue of $9.5 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), sustainability and more. For additional information, visit www.cushmanwakefield.com.