The world of work is changing faster than ever before. Barely a decade ago, a typical benefit package might have included basic healthcare or a gym membership. Today, employees expect much more: solutions tailored to their individual needs and the challenges of the modern work environment. What challenges do companies face when employing a multigenerational workforce having diverse personalities and living in various regions across Poland? HR experts from Cushman & Wakefield share how they select benefits to address the needs of today’s world, where flexibility and personalisation play a key role.
From stabilisation in the past to freedom of choice and diversity today
At Cushman & Wakefield, we embrace inclusivity, which is also reflected in our benefits. Our offer is specifically designed to meet the needs of both younger and older employees and to address various challenges. It is our responsibility to take into account a diverse group of employees working across Poland. This is why rely on multiple platforms that provide access to training programmes, knowledge and psychological support from anywhere. Meetings with experts and training sessions are also held online,”
explains Aleksandra Tomaszewska, People Partner Asset Services CEE, Cushman & Wakefield.
Digital tools, such as well-being platforms and benefits marketplace apps, enable employees to select benefits tailored to their current needs: ranging from healthcare through to education, sports and entertainment. It is also important to track employee preferences to appropriately align benefits with their lifestyles and priorities,”
adds Aleksandra Tomaszewska.
Responding to today’s challenges
Taking care of mental health is crucial in today’s world, which presents us with multiple stimuli and challenges. Modern employers should not only offer psychological assistance but also create a work environment that promotes a healthy work-life balance, while providing employees with tools for dealing with stress and space for recovery and personal growth. Cushman & Wakefield employees have access to a platform offering comprehensive and personalised psychological assistance. In addition, throughout the year, we organise coaching sessions and development workshops to help our employees get a better understanding of themselves. Relaxation is also high on our agenda - we provide on-site massages, access to chill-out and exercise rooms. We have also implemented flexible working hours and additional days off, including those for years of service,"
including those for years of service,” says Aleksandra Tomaszewska.
This year we have launched a programme for employees returning from parental leaves that includes four online mentoring sessions. Additionally, flexible working hours and remote work options enable parents to better align their work responsibilities with their child’s daily schedule. We also organise seasonal activities for children in our office,”
adds Aleksandra Tomaszewska.
Collaboration and continuous development
Today, dialogue is more important than ever before. Hybrid work arrangements have resulted in fewer face-to-face meetings, making it essential to maintain contact between teams and managers. One of the tools that supports us in this is LIN, which enables employees to submit their own ideas for improvement. In 2024, we have received 69 suggestions, 19 of which have already been implemented,”
says Aleksandra Tomaszewska.
One of our most effective integration solutions has been Hobby Clubs. We currently have 15 different clubs, ranging from culture to sports. By connecting over shared interests, employees from various departments and generations can build closer relationships, which enhances collaboration across the company,”
concludes Aleksandra Tomaszewska.