Hyper-personalisation enters the multidimensional world of retail markets

How does hyper-personalisation differ from personalisation which has ruled the retail market for years? The former leverages transactional and behavioural data and AI systems to foresee consumer needs more precisely, to reach out with a bespoke and personalised offer, an...
Supporting shop assistants is key to strengthening the position of a shopping centre

Tenants are appreciative of what property managers do and their assistance, and look forward to joining schemes supporting shop assistants, reveals the latest tenant satisfaction survey carried out by global real estate services firm Cushman & Wakefield in the shoppi...
Nearshoring shifts the focus of business to Poland

European businesses have for years been shifting manufacturing to remote locations, targeting Asia Pacific in particular. Recent global turmoil has, however, disrupted supply chains, revealing the length and complexity of processes enabling the sourcing, transport and co...
Changing consumer behaviours reshape the retail landscape

According to the latest Trends Radar report from global real estate service firm Cushman & Wakefield, more than 50% of Polish consumers expect to live a different, more modest lifestyle in the future. This trend is already apparent when we look at falling retail sale...
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