US fast-casual brand Dave’s Hot Chicken is preparing to enter Poland, with global real estate services firm Cushman & Wakefield supporting the company in its search for locations across the country. Azzurri Group, the operator responsible for the brand’s expansion in Europe, plans to open around 25 restaurants as part of its initial rollout.
Poland is currently one of Europe’s most exciting foodservice markets: it is growing rapidly, has a young urban consumer base and remains open to new concepts. Chicken is already a strong category, but we see clear room for a brand that combines product quality with atmosphere, distinctive design and an experience that guests want to share on social media. Poland will be our next major step and our first entry into Central and Eastern Europe,
says Lea Ghanem, European Business Development Director, Azzurri Group.
C&W builds a portfolio of locations
We see strong potential for international foodservice concepts that combine a distinctive product offering with proven business expertise. Dave’s Hot Chicken is particularly well placed to meet the expectations of young urban consumers, while the plan to develop around 25 restaurants demonstrates a long-term commitment to the Polish market. In our search for suitable premises, we will assess footfall, visibility, accessibility, the wider location context and the target customer profile. Our aim is to build a portfolio of locations that will enable the brand to grow consistently in line with its strategy,
mówi Anna Valcea, Tenant Representation Manager, Associate, Retail Department, Cushman & Wakefield.
Initial plan covers around 25 restaurants
Our ambition is to establish Dave’s Hot Chicken as one of Poland’s leading fast-casual brands. We will begin with a disciplined rollout of around 25 restaurants, following a test-and-learn approach, before scaling the business further. We are looking for a partner who shares our long-term vision and will be fully committed to bringing this distinctive concept to the Polish market,
adds Lea Ghanem.
